HOW WE MADE IT IN AFRICA: THE BOOK tells the stories of 25 entrepreneurs who've built thriving businesses. Our aim is for readers to learn from, and be inspired by, the experiences of Africa’s most dynamic entrepreneurs, while simultaneously gaining insight into the continent’s business opportunities. Each entrepreneur’s story is written in an honest and sober manner, not shying away from the mistakes made and the considerable hurdles they had to overcome.

The publication is produced by the team behind the award-winning online business magazine How we made it in Africa, which was established in 2010.


Meet the entrepreneurs

Tayo Oviosu, Paga (Nigeria)

The entrepreneur who traded in his Silicon Valley life to offer mobile money to unbanked Nigerians

Monica Musonda, Java Foods (Zambia)

Instant noodle pioneer

Addis Alemayehou, 251 Communications (Ethiopia)

Serial entrepreneur bringing the world to Ethiopia

Jennifer Bash, Alaska Tanzania Industries (Tanzania)

Adding value to everyday staples

Ken Njoroge, Cellulant (Kenya)

The long, hard journey to build a billion-dollar company

Ebele Enunwa, Sundry Foods (Nigeria)

A $50-million food and retail empire

Tseday Asrat, Kaldi’s Coffee (Ethiopia)

A modern twist on Ethiopia's coffee culture

Twapewa Kadhikwa, Kadhikwa Group of Companies (Namibia)

How one hair salon became a group of companies

Jesse Moore, M-Kopa Solar (Kenya)

Thinking out of the box to power over 600 000 homes with solar energy

Chijioke Dozie, OneFi (Nigeria)

Learning from past experiences to disrupt the banking industry

Sylvester Chauke, DNA Brand Architects (South Africa)

Marketer with a passion to take African brands global

Nana Akua Birmeh, ArchXenus (Ghana)

Architect breaking glass ceilings

Mossadeck Bally, Azalaï Hotels (Mali)

West African hotel group built on an appetite for risk

Jacques de Vos, Mezzanine (South Africa)

Growing a high-impact tech business one problem statement at a time

NJ Ayuk, Centurion Law Group (Cameroon)

A lawyer on the road less travelled

Polo Leteka, IDF Capital (South Africa)

The investor who spots opportunity where others see risk

Nelly Tuikong, Pauline Cosmetics (Kenya)

Kenyan beauty brand taking on global behemoths

Tumi Phake, Zenzele Fitness (South Africa)

Flexing his entrepreneurial muscles to exploit a gap in the health club industry

Jean de Dieu Kagabo, Soft Packaging (Rwanda)

Rwandan industrialist always hunting for the next big business idea

Navalayo Osembo, Enda Athletic (Kenya)

How to make a running shoe in Kenya

Kasope Ladipo-Ajai, OmoAlata (Nigeria)

Nigerian cooking made convenient

Yoadan Tilahun, Flawless Events (Ethiopia)

Showing Ethiopia how to throw an event

Ashley Uys, Real World Diagnostics (South Africa)

Diagnostic hustler

Hassan Bashir, Takaful Africa Group (Kenya)

An insurance company created from nothing but grit and persistence

Dr Hend El Sherbini, Integrated Diagnostics Holdings (Egypt)

From a small Egyptian family business to a London-listed healthcare giant

Blog posts

Inspired by her former boss Aliko Dangote, Monica Musonda launched Zambia's first instant-noodle brand

Drawing from the experience and lessons acquired from working with Dangote in Nigeria, Musonda moved back home to Zambia to set up Java Foods.

Nelly Tuikong – Kenyan beauty brand taking on global behemoths

Nelly Tuikong is the founder of Pauline Cosmetics, a Kenya-based beauty company which produces a range of products such as lipstick, eye shadow and makeup brushes.

An in-depth look into the journey of Ethiopian serial entrepreneur Addis Alemayehou

Partner, managing partner, board member, senior advisor … the list of positions Addis Alemayehou holds concurrently is impressive.