Launching 15 October 2018. Pre-order NOW, and receive great rewards immediately.

How we made it in Africa: The book

Learn from the stories of 25 entrepreneurs who've built thriving businesses

Ebook launch: 15 October 2018


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A selection of entrepreneurs featured

Tayo Oviosu, CEO, Paga

Tayo Oviosu returned to Nigeria from the US to found Paga – a secure payment ­system that has become one of the country’s most widely used platforms.

Monica Musonda, founder, Java Foods

Before starting her company, Monica Musonda had the fortune to work closely with Nigerian tycoon Aliko Dangote, one of Africa’s most successful businesspeople. In 2012, Musonda took the plunge – moving back to Zambia to start Java Foods, the producer of the country's first local instant-noodle brand.

Ashley Uys, founder, Medical Diagnostech

South African Ashley Uys is the scientist and entrepreneur behind a number of companies that manufacture, market and distribute low-cost medical and drug abuse diagnostic test kits. His goal is to list his company on the Johannesburg Stock Exchange.

Ebele Enunwa, CEO, Sundry Foods

Nigeria’s Ebele Enunwa quit his banking job to build a food and retail empire which is today doing $50m in turnover.

Jennifer Bash, CEO, Alaska Tanzania Industries

Consumers shouldn’t be pushed to buy made-in-Africa products just for the sake of supporting local. Instead, the products should be of a quality so that people want to buy them, says Tanzanian food producer Jennifer Bash.

Hassan Bashir, CEO, Takaful Africa Group

From working hard-labour jobs to put himself through school to founding a top insurance company, Hassan Bashir’s journey is the ultimate tale of grit and determination.

Nelly Tuikong, founder, Pauline Cosmetics

Nelly Tuikong is the founder and executive director of Kenya-based beauty line Pauline Cosmetics. The company, named after Tuikong’s mother, manufactures a range of products – including lipstick, eye shadow and make-up brushes – that retail throughout Kenya, and is also slowly gaining traction in Uganda and Rwanda.

Twapewa Kadhikwa, founder, Kadhikwa Group of Companies

The Kadhikwa Group of Companies has cemented its position in Namibia’s agribusiness, hospitality, training and property markets. Kadhikwa's entrepreneurial journey had humble beginnings, starting with a hairdressing venture to cover her university fees.

Jesse Moore, CEO, M-Kopa Solar

In less than six years since its commercial launch in 2012, M-Kopa has signed up over 600,000 households in Kenya, Tanzania and Uganda. Its solar systems are intended to be an alternative to kerosene lamps, which are used by millions of people throughout East Africa, despite being expensive, unhealthy and unsafe.

Blog posts

Hassan Bashir: From working hard-labour jobs to put himself through school to founding a top insurance company

“It’s difficult to single out one particular thing that led me to where I am today.”

Discussing HOW WE MADE IT IN AFRICA: THE BOOK on South Africa's top business show

Jaco Maritz, editor of How we made it in Africa: The book, this week appeared on South Africa’s biggest business radio programme – The Money Show with Bruce Whitfield.

A $50m-turnover food and retail empire: Learn how Nigeria's Ebele Enunwa did it

How we made it in Africa: The book offers an in-depth step-by-step account of how Enunwa built his food and retail empire.

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