Launching 15 October 2018. Pre-order NOW, and receive great rewards immediately.

Frequently asked questions


When will the book be launched?

The book will be launched on 15 October 2018.

Who are the entrepreneurs profiled in the book?

The book features the stories of 25 entrepreneurs who've built thriving businesses, often against great odds. We are currently still in the production process, but the following entrepreneurs have already been interviewed or confirmed their participation:

1. Tayo Oviosu, founder, Paga (Nigeria)

2. Jesse Moore, co-founder, M-Kopa (Kenya)

3. Monica Musonda, founder, Java Foods (Zambia)

4. Hassan Bashir, founder, Takaful Africa Group (Kenya)

5. Jennifer Bash, co-founder, Alaska Tanzania Industries Limited (Tanzania)

6. Ashley Uys, founder, Medical Diagnostech (South Africa)

7. Twapewa Kadhikwa, founder, Kadhikwa Group of Companies (Namibia)

8. Nelly Tuikong, founder, Pauline Cosmetics (Kenya)

9. Chijioke Dozie, CEO, Paylater (Nigeria)

10. Kasope Ladipo-Ajai, co-founder, OmoAlata (Nigeria)

11. Michael Macharia, CEO, Seven Seas Technologies (Kenya)

12. Jacques de Vos, MD, Mezzanine Ware (South Africa)

13. Ebele Enunwa, CEO, Sundry Food Services (Nigeria)

How did you decide on which entrepreneurs to profile?

All entrepreneurs profiled had to meet the following criteria:

- They must have been running their own business for a minimum of four years.

- They should seek to build high-growth, high-performance companies. We are not profiling “lifestyle” entrepreneurs or those involved in business as a hobby.

- Minimum of 10 full-time staff

- At least 75% of the company’s sales should come from customers/clients based in Africa. In case of a company selling its products/services internationally (for instance, an e-commerce venture), its head office should be in Africa, and the continent should be the origin of the products/services.

Above all, we looked for entrepreneurs with interesting and inspiring stories that others can learn from.

We deliberately didn’t profile some of the continent’s more well-known business personalities (such as Nigerian cement tycoon Aliko Dangote, Zimbabwean telecoms pioneer Strive Masiyiwa or South African mining magnate Patrice Motsepe), instead introducing some fresh names, with a particular focus on the next generation, who in the coming decades could very well be mentioned alongside these titans. 

Who should read this publication?

The book is aimed at all business-minded individuals. Our aim is for readers to learn from, and be inspired by, the experiences of the continent’s most dynamic entrepreneurs, while simultaneously gaining insight into Africa’s business opportunities, together with the hurdles that accompany them.

Who is the team behind the book?

The book is published by Maritz Africa, a South African-based business information company and owner of award-winning online publication How we made it in Africa. Attracting over 1 million unique visitors a year, How we made it in Africa is aimed at African business people and foreign investors. Its advertisers include: DHL, Rand Merchant Bank, Standard Bank, EY, UCT Graduate School of Business, OPIC, University of Stellenbosch Business School, KPMG, Siemens and Ethiopian Airlines, to name a few.

The individual entrepreneur profiles are written by a team of journalists from across the continent. Writers include: Jeanette Clark (Media24, Moneyweb), Dianna Games (author of 'Business in Africa: Corporate Insights'), Victor Juma (Business Daily Africa), Sven Hugo (Media24, RiskAfrica), Elias Gebreselassie (Xinhua News Agency), Confidence Musariri (Executive Editor: Fortune Group of Companies), Oluwabusayomi Sotunde (Rural Reporters) and Kwasi Gyamfi Asiedu (Quartz). The production of the book is managed by Jaco Maritz.


How will I receive the book when buying from this platform?

Pre-order buyers will receive the book on 15 October via email in the following three file formats:

- MOBI (for Kindle)

- EPUB (for Nook, iBooks, Kobo, etc.)


Where can I buy the ebook? 

On 15 October the ebook will be available for purchase on Amazon and this website. Ebooks purchased from this website can be read on all major ebook readers and apps, including Amazon Kindle, Kobo, Nook, etc.

Is the publication a physical, printed book?

No, it is an ebook, which you can read on all popular mobile and desktop devices.

How many pages does the book have?

The number of pages will depend on the font size of your ebook readers. However, if the book were printed as a traditional paperback, it would be approximately 200 pages.


What are pre-order rewards?

As a special thank you for pre-ordering the book, we are offering the following rewards (optional), which have a market value of $55.

1. Discount

Discounted rate of $9.99 (normal price $14.95)

2. Social media 'thank you' note

Build your personal and company social media profiles with a personal thank you shared to How we made it in Africa's Twitter (95K+ followers) and Facebook (100K likes) platforms. The messages will be posted within 72 hours of receiving your order, between 14:00 and 21:00 Central African Time.  (See example)

3. Acknowledgement inside book

All pre-order buyers will be acknowledged inside the book. Your company name can also be included here. (See example)

Where do I submit my personal/company details and social media handles for the pre-order rewards?

After purchasing the ebook, you will receive an automatic email that will ask for the relevant details.